Custom marketplace architecture
A two-sided platform designed around customers requesting services and providers competing for relevant opportunities.
DawieLabs Portfolio · Marketplace Software
LocalBes: a lead marketplace built to connect demand with local businesses.
DawieLabs designed and developed LocalBes as a marketplace for local-service leads. Customers can submit what they need, while approved providers can discover, evaluate, and compete for qualified opportunities through a structured lead-distribution workflow.
localbes.com
LocalBes
Requests
Providers
Account
New local request
Customer needs an in-home care provider in Tampa.
The marketplace presents the opportunity to relevant providers while protecting customer contact information until the lead is unlocked.
Shared Bid
Unlock Opportunity
Provider matching
Opportunities are surfaced to businesses
based on service category and market.
Structured access
Contact information remains controlled until
the marketplace's lead-access rules are met.
Two-sided
Customer demand and local service-provider supply are
managed within the same marketplace.
Qualified
Lead intake captures structured information instead of
passing providers a vague contact request.
Controlled
Provider access to customer information is governed by
marketplace rules rather than exposed immediately.
Scalable
Categories, locations, provider levels, and lead models
can expand as the marketplace grows.
The marketplace problem
Local businesses need customers. Customers need the right provider.
LocalBes was designed around the challenge of matching those two sides without reducing the experience to a simple directory or an unqualified contact form.
The challenge
Traditional directories may list hundreds of businesses but leave the customer to do all the work. Generic lead forms may send incomplete requests to providers. LocalBes was built to make the opportunity itself more structured.
The marketplace needed to capture customer intent, protect contact information, onboard service providers, support multiple local markets, and create a commercial model around qualified lead access.
Structured customer requests
The marketplace captures service, location, and request information so providers can evaluate opportunities more intelligently.
Provider-side opportunity feed
Approved providers can discover relevant leads instead of relying only on passive directory listings.
Controlled lead access
Customer contact details can remain protected until the provider completes the appropriate marketplace action.
What DawieLabs built
More than a directory — a working lead marketplace.
LocalBes combines customer acquisition, provider onboarding, lead qualification, marketplace access rules, and local service discovery into one system.
Lead intake and qualification
Customer requests can capture useful job and location information before being presented to providers.
Provider onboarding
Businesses can apply, provide company and service details, and enter the marketplace through a structured approval process.
Lead access models
The platform supports controlled access patterns such as shared opportunities and faster or more exclusive lead access.
Location-based service discovery
Marketplace structure can organize opportunities by service type, city, county, state, and other local targeting dimensions.
Conversion-focused workflows
Customer and provider journeys are designed around clear actions instead of leaving users inside a passive directory experience.
How the marketplace works
One system connecting customer demand to provider opportunity.
LocalBes was designed as a complete flow rather than a single lead form. Customer requests move into a marketplace where qualified providers can act on them under defined access rules.
1
Customer submits a service request
The platform captures the service need,
location, and other information required to
understand the opportunity.
2
Lead enters the marketplace
The request can be categorized and surfaced
to relevant providers.
3
Providers evaluate the opportunity
Businesses can see enough information to
decide whether a lead matches their service
area and capability.
4
Qualified provider unlocks access
Contact information is released according to
the marketplace's lead-access model.
Marketplace capabilities
Customer lead intake
Structured
Provider onboarding
Built in
Service categories
Expandable
Geographic markets
Multi-location
Lead access
Controlled
Marketplace monetization
Lead-based
Have a marketplace or lead-platform idea?
DawieLabs can help design the customer journey, provider workflow, lead model, conversion system, and custom web application behind it.